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Advance copies of Business Networking and Sex are now available for BNI Members

2011 November 27

Business Networking and Sex CoverWhat is the book about?

There have been a lot of books written about business networking and referral marketing. There have also been a lot of books written about the difference between men and women.  However, no one has combined the two subjects like this book does.

Three networking experts come together bringing a unique perspective to this innovative book. They include the New York Times bestselling author Dr. Ivan Misner as the expert, Frank DeRaffele writing from the male perspective and Hazel Walker writing from the female perspective.

This book will read like no other in the market place currently addressing a subject from an untouched perspective.

What is the single most important concept in the book?

Are men and women really so different or do we have a tendency to just focus on what makes us different instead of how we are similar? It is important in the world of business to understand both the similarities as well as the differences. Understanding that we all want the same outcome, we just have different ways of getting there.

We are more alike than we are different when it comes to business, with some simple understanding we can be more successful when networking and referring the opposite sex.

When will it be out?

The book is scheduled for release in January of 2012. HOWEVER,  BNI Members can order their own advanced copies now.  We’ll be giving you advance glimpses of what’s to come throughout the year!

For more info on the book and upcoming events around it, you can visit:

This book, based upon the research done- is eye opening and of value to anyone (male or female) who truly wants to be more effective growing their business with networking.

Happy reading!


Debbra Sweet
BNI San Diego Director Consultant

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